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AMAZON- "Alexa, let's rock"


After the success of my “Let’s Rock” album campaign for The Black Keys, Amazon wanted my creative direction to develop a commercial. They were looking for a piece of content to motivate users to listen to the new album through Amazon Music.


Working directly with the team at Amazon, I cooked up a script that finally gave Alexa center stage. The video was released via social media but was also part of the larger Prime Day livestream.

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