top of page
Screen Shot 2021-03-17 at 11.53.19

james bay - "wasted on each other"


For James Bay’s album “Electric Light” I was asked to create narrative pieces of content to be incorporated into James’ live show and serve as interludes on his album.


Through careful planning we were able to add in a social media strategy, using clips from the videos to tease the album and engage his audience.


After seeing how the cinematic interludes captured concert audiences every night, I was asked by James and Universal to create a music video for his single “Us” and an exclusive vertical performance for Spotify to promote their new looping canvas feature. The music video was a great success, getting him over 50m video views.

Screen Shot 2021-03-17 at 10.13.29
Screen Shot 2021-03-17 at 10.08.45
bottom of page