Oxygen - "stay Extraordinary"

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After launching a new series of banking tools, Oxygen wanted to reach out to freelancers through a comedic lens to show how their platform could help with some of the hardest challenges of being self-employed.

 

I created a series of comedy videos focusing around a cast of characters in a coffee shop. With a strategic shooting schedule, we were able to create both a national ad campaign and a paid social media campaign at the same time. And the best part? By creating an episodic narrative with the same characters, we were able to give Oxygen a multitude of assets that could be used over a longer span of time without feeling stale.

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