The Black Keys - "Brothers deluxe"

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To promote the new reissue for The Black Keys’ Grammy award winning album “Brothers,” the band and Warner Brothers asked me to come up with a creative campaign. 

 

We created a master narrative video and strategized a social media campaign to drive viewership to the main video. The campaign was a success -  ramping up engagement with their audience and creating a conversation around the album. The video was picked up by Rolling Stone, Pitchfork and SPIN.