Timberland - "BEE LINE"

 

When Timberland teamed up with Pharrell William’s fashion line to launch a limited edition series of honeycomb themed boots, they needed a piece of eye catching social content to get the word out.

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My solution was to get our crew to put on a few bee suits and film a promo spot in a real apiary. The bee stings were worth it once we saw the video helped get Timberland press on The Fader, Hypebeast, Complex and of course the coveted social media shout out by none other than Pharrell himself.